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The Guardian - US
The Guardian - US
Business
Josiah Hesse in Davos, Switzerland

‘We spark curiosity’: how the psychedelics industry is taking on Davos

‘It’s all changed very quickly and dramatically when it comes to the business interest in psychedelics.’
‘It’s all changed very quickly and dramatically when it comes to the business interest in psychedelics.’ Photograph: David Herraez/Alamy

The World Economic Forum (WEF) in Davos, Switzerland – where the financial and political elite gather to more or less decide the fate of the world – looked a little different this year.

For the first time since the cold war, Russia was blacklisted from the event, its typically lavish party house replaced with a gruesome multimedia exhibit on the promenade titled Russian War Crimes. Due to Covid concerns – which has kept the event out of commission for the last two years – the forum was held in the spring instead of the typical January, so world leaders were cheated out of their ski breaks in the Swiss Alps.

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