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Cycling Weekly
Cycling Weekly
Sport
Tom Davidson

'We simply ran out of funding' – British aero sensor company up for sale and heading towards liquidation

Alex Dowsett
Body Rocket's pedal sensor fitted to a bike.

British aero sensor start-up Body Rocket is selling off its assets and heading towards liquidation, its founder has said.

The company, established in 2018 as the world’s first real-time aerodynamic direct drag force measurement system, is currently seeking offers for everything from its trademarks and patents to the furniture in its office in Brighton.

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