"We saw the end coming." How the 90s' last big rock band reinvented after their frontman went off the rails - courtesy of one of the best singers in the game

Alter Bridge 2004.

Sometimes bands go to extreme lengths to make a first impression. Alter Bridge almost killed themselves to make theirs.

“Shooting our first music video was nuts,” guitarist Mark Tremonti remembers. “We shot it up in the mountains and as we were going way up, tons and tons of trees were getting cut down. It felt like you were gonna die, it was so cold and dirty.”