The Pebble Beach Concours might be the centrepiece event of Monterey Car Week, but as this rarefied bubble of auto-erotic fascination garners more and more media attention, it’s become a top spot to launch a new luxury or sports car to the world – right under the noses of those most likely to open their wallets and buy one. Pebble Beach is a place where the cars on show have more affinity with yachts and houses, or Picassos and Warhols, rather than just mere modes of transportation.
