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Evening Standard
Evening Standard
Lifestyle
Emma Loffhagen

'We ripped up the rule book' – how NTS radio took over London and the world

“I think the most obscure place I’ve had a listener email from so far was probably a guy in the Yukon,” laughs Flo Dill, the host of NTS radio’s flagship morning show. “He downloads the show and buffers it so he can listen to it while he’s mining underground. Isn’t that so cool?”

“One of our colleagues walked into a shop in Mongolia and the guy was playing NTS, and he had one of our stickers on his wall,” adds Sean McAuliffe, NTS’ CEO. “Wearing an NTS t-shirt in another country, you're bound to have someone recognise it and come up to you. It's a really lovely feeling – it’s almost like a family.”

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