
The video games industry is swimming in legendary and iconic franchises, but few (if any) can truly compete with the cultural phenomenon that is Minecraft. What started as a survival-crafting game has become so much larger than that, so I wasn't too surprised when Xbox and Mojang Studios announced a new way for people of all ages to experience Minecraft... This time in the real world.
Minecraft Experience: Villager Rescue is already live and in business in Dallas, Texas, and its doors are open to all of us. I unfortunately wasn't able to attend the premiere (Dallas is not exactly a brisk walk away), but I did get the opportunity to sit down with Olivier Goulet, Managing Partner and Executive Producer of Minecraft Experience, and Craig Leigh from Mojang, Principal Design Director. In lieu of a hands-on experience, I instead discussed what brought this unique Minecraft attraction to life and where Xbox plans to take it from here.