The quiet luxury aesthetic, a trend coined in 2023 as a response to 2000s logomania and a post-pandemic world, has become so overly saturated in fashion and on TikTok that it's starting to cause a serious bout of fatigue. Now, don't get us wrong, we're all for making the understated minimalist trend a timeless, sophisticated, classic, but we're also pretty damn happy to welcome the maximalism resurgence. Or a return to radical fashion optimism if you will.
It just might have been Bella Baxter who sparked our desire for OTT fashion, or Barbiecore, or Beyonce and Rihanna with their outlandish takes on cowboy core but whatever the impetus fashion is having fun again. And by that we mean, throwing the rule book out the window and upping the ante on bold colors, crazy patterns, and accessories to the max.
