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Woman & Home
Woman & Home
Lifestyle
Sennen Prickett

We're picky about products, but these 13 new beauty launches really dazzled our team in April

Lineup of the best new beauty launches in April 2026 (L-R) from John Frieda, Maybelline, Laura Mercier and No7, on a blue background with cream, serum and mascara swatches.

The beauty world is ever-evolving. With an abundance of new products and formulas hitting the market each week, it can be difficult to know which ones are actually worth parting ways with your money for – that's where we come into the mix.

As a beauty team, we're here to do our due diligence by spending the month spritzing, slathering and blending our way through a plethora of newcomers to the beauty scene - from the top long-lasting perfumes to the best tubing mascaras.

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