We’re starting season 3 of a pandemic that was supposed to last two weeks so of course, we’ve been drinking more. It’s like we’re living in the Roaring ‘20s again, except now we also have global warming, COVID and student debt, and Joe Rogan to deal with. It shouldn’t come as a surprise that liquor sales have been popping off since March 2020, with no signs of slowing down.
In response to the canned booze and cocktail craze, beverage companies have been scrambling to capitalize off our thirst, which is why so many of them have been coming out with alcoholic versions of their classics. Most recently, Coca-Cola’s Simply Lemonade announced that it was making spiked versions of its regular lemonade, as well as alcoholic alternatives of the strawberry lemonade and blueberry lemonade.
