It is cold, dark and deathly quiet at an out-of-town business park in West Sussex. Hours before the car-parts business, the furniture workshop and the trampoline park open, the only noise competing with the hum of the A27 spills out from unit 45.
“We are serving up the ultimate builders’ breakfast!” bellows a jingle playing out just after 7.30am. “The Bald Builders Breakfast … Packed with the good stuff, plenty of sauce and the two biggest clowns on site.”