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PC Gamer
PC Gamer
Harvey Randall

'We're not using generative AI within WoW' says franchise director John Hight, though the team's been using machine learning to cut out busywork

Ebyssian and Kalecgos equip themselves for the battle ahead in World of Warcraft: Dragonflight.

Generative AI in gaming has been a gnarled, thorny subject for the past few years. Recent experiments have raised the hackles of artists and writers alike—though thus far said experiments have mostly proved that it does a bad job of replicating the human touch. 

As I mentioned last week, I feel like tech like Ubisoft's "Neo NPCs" target the poor idea of creating a game you can play forever—something no-one really needs, even if the science fiction of the idea is appealing. 

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