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Tom’s Guide
Tom’s Guide
Technology
Darragh Murphy

'We're not going to create an AI device that plays the game for you': Logitech G on AI taking over tech, 'it needs to make the product better'

Logitech G.

It's become very clear that AI has become the defining factor in this year's new wave of tech — whether you like it or not. Walking along the showfloor at CES 2026, it would be impressive to come across a device that wasn't somehow "AI-powered," even when, really, artificial intelligence has nothing to do with it.

We're now seeing AI in refrigerators, like Samsung's Bespoke AI fridge, and just recently, I tested the AI-powered Obsbot Tiny 3 webcam. These aren't necessarily devices that many have been begging to have AI baked into them, especially when we hear Samsung's smart fridges are showing ads. And, particularly for the latter, these products use more of a machine-learning system that's been in use for years before AI started to boom.

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