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Windows Central
Windows Central
Technology
Brendan Lowry

"We’re going to have to be strong across many screens.” Xbox lead Phil Spencer says Microsoft is working with partners on a mobile gaming store to take on Apple, Google

Phil Spencer Microsoft Xbox Apple Google Activision Blizzard King App Store Blizzard Entertainment
Xbox Games Showcase Extended.

What you need to know

  • During the ongoing CCXP 2023 convention, Microsoft Gaming CEO and Xbox head Phil Spencer spoke about the firms plans to build a mobile gaming store.
  • Specifically, Spencer said that Microsoft is in talks with its partners to develop the store, and that he doesn't "think this is multiple years away."
  • Spencer often spoke about the importance of strengthening Microsoft's mobile gaming position when discussing the company's recent $69 billion acquisition of Activision Blizzard King.
  • The mobile gaming market is currently almost entirely dominated by an Apple and Google duopoly. However, Microsoft could prove to be a disruptive competitor in the space.
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