Women’s sport is growing at speed. The Lioness effect, sparked by the success of the women’s national football side, has seen the number of women and girls’ football teams double. At a professional level, women’s sport is forecast to generate revenues of £1.82 billion globally this year, according to analysis by Deloitte.
Which is why Loughborough University’s groundbreaking Women in Sport Research and Innovation Hub, launched in partnership with Vitality in March 2025, is so timely. The hub, which brings together leading academics, industry partners, national governing bodies and athletes, is delivering cutting-edge research and innovation designed to create positive change for women across the sporting spectrum, from grassroots to elite level.
