“We have teenagers coming in asking to get Leah Williamson printed on the back of their football shirt, and then we have women in their 40s getting their first ever fitting for a sports bra,” says Style Of Our Own (SOOO) London founder Laura Youngson. She’s speaking about the new hub dedicated to women’s sport that opened its doors in June.
“You just don’t know how it’s going to be received until people start walking through the door, so seeing how women are interacting with the space is just amazing,” she adds.
