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TechRadar
TechRadar
Rowan Davies

‘We’re by far the most ubiquitous experience for music’: Spotify’s Head of Consumer Experience talks to me about the streaming giant's next 20 years, including its plans to expand to new formats and combat AI music

The Spotify logo next to a smartphone with a Spotify artist page.

Earlier this week Spotify celebrated its 20th birthday, and to mark the milestone I spoke with Sten Garmark, the music-streaming giant's Global Head of Consumer Experience, about the company's early years, and its impact on both the music industry and the wider culture.

In the second part of our discussion, we turned to the future, and discussed what Spotify plans to achieve in the next 20 years and beyond. When we first spoke, Garmark teased that Spotify always has ideas up its sleeve — and let’s just say the platform has some ambitious plans, including moving into new formats.

A multimedia future beyond music, podcast, and audiobooks

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