What you need to know
- Recently, Microsoft conducted a new interview with License Global magazine, which revolved around the merchandising of Halo.
- During the interview, Xbox head of consumer products John Friend revealed that Halo has raked in over $1.8 billion in consumer spending on merchandising and licensed products alone, excluding video games entirely.
- Elsewhere in the piece, John Friend confirmed that Microsoft is planning some sort of 25th anniversary event for Xbox and Halo, which share a birthday.
- Xbox's 25th anniversary would fall on November 15, 2026 — which would be an interesting time to launch a new console generation, no?
