Two friends who gave up their nine-to-five jobs to start their own tequila cocktail business from their kitchens say they’re now turning over six figures in sales.
Wynter Karo, 26, and Alice Parmiter, 27, both from Wandsworth, London, were inspired to create their alcohol brand Pimentae after spending some time in Mexico. The pair went full time with their business in March 2021, ditching their £30-£40,000 jobs at Sky and ASOS. “The concept was very much born in the kitchen,” Wynter told The Mirror.
“We often sat on the balcony, drinking an unholy amount of spicy margaritas, forever wondering who’d be tasked with the laborious job of making the next round… We used our friends as focus groups to test various iterations of our spicy margaritas, ranking them based on spice, sweetness, aroma, colour and what they’d be prepared to pay.
