OLED TVs are among the most popular on the market. Thanks to OLED’s self-emissive pixels, it can produce perfect blacks while also delivering crisp textures, bold colors and strong contrast. Traditional TV OLED tech, known as Tandem WOLED now, has always struggled with its brightness, measuring significantly dimmer than mini-LED TVs.
Enter QD-OLED. Introduced by Samsung in 2022, QD-OLED adds quantum dots into the OLED equation, enabling very high brightness. While WOLED itself is getting brighter, QD-OLED continues to promise higher brightness increases than WOLED can generally manage each year – and we seem to know now the secret sauce that's allowed a huge 35% claimed jump in 2026, which I'll come back to shortly.
