A few years back, Korn frontman Jonathan Davis launched his own pet brand - and there's no prizes for guessing what it's called. But while Freak On A Leash might seem like a fun, throwaway side gig, it touches on something very close to Jonathan's heart: his love for animals.
"Freak On A Leash actually came from a conversation I was having with my girlfriend; we're huge animal lovers!" he enthuses. "I was thinking, ‘What if we could dress our dogs in shit that we would like?’ Like, we go in the pet store and it’s just generic dog collars, leashes and stuff like that, so we were wondering where the cool stuff was. It was a no-brainer calling it Freak On A Leash! We thought it’d be fun and cool to do something for dogs. We wanted to share our love for animals with the world and dress them in alternative clothes.”
