The gap between what we want to eat and what we actually do eat is puzzlingly vast. Our desire to make healthy choices is at its highest since 2019, before the pandemic, with nearly a third of food bought for health reasons. Yet less than a fifth of us eat the recommended five portions of fruit and vegetables a day. The will is there but – it seems – not the way. So what is going on?
“Over 90% of UK adults are aware of the five-a-day recommendation so the issue is not a lack of awareness,” says Elaine Hindal, CEO of the British Nutrition Foundation. “The change we need is a shift in the food environment, not just a focus on individual behaviour.”
