Yes, there is something we can do. Something that, even if small, is meaningful. The propaganda war has always been crucial to Vladimir Putin. He uses floods of disinformation to confuse and misdirect people overseas and bolster support at home. The Kremlin knows that every action requires an apparatus of justification. Russia cannot continue its costly war without the consent of its troops and many other citizens.
Putin’s troll factories are notorious for turning out misleading claims, but their power is limited by their lack of credibility. What serves him well, as a study by Cardiff University’s crime and security research institute suggests, are “organic comments”: statements by real people, repeating and amplifying his propaganda. These are liked or upvoted by his bots then reproduced in Russian media to create the impression that he has widespread overseas support.
