It is officially Cyber Monday, so the all of the best Black Friday fashion deals are coming to a close. But from high-street stalwarts to unbeatable high-end investments, there's no shortage of discounts still up for grabs.
Although it can be tempting to splurge on discounted clothes when the sales period starts, the best deals to be found are on items that were already on your wishlist or that you know will get endless wear in your autumn/winter 2024 capsule wardrobe.
As a shopping editor, I know a great fashion deal when I see it—I spend most of my days browsing the best online stores to uncover the items that are actually worth splurging on. Last year, I managed to score gorgeous Monica Vinader jewellery for unbelievably cheap prices, as well as staple Levi's jeans that I still wear on repeat—and you can expect similar deals this time around.
This Cyber Monday, I've scoured through all the best fashion sales and collated the pieces that I genuinely think are a brilliant deal and will more than earn their keep in your collection. Whether you're hoping to score a bargain on the best winter coats, trendy boot styles or coveted accessories, there's something here for you.
Best Black Friday fashion deals today
- Zara: Savings of over 50% in all departments
- Massimo Dutti: Save on outerwear and autumnal staples
- Nobody's Child: Get over 70% off outlet items
- H&M: Up to 70% off for Cyber Monday
- Net-a-Porter: Up to 70% off The Row + more
- Monica Vinader: Get up to 50% off gold and silver jewellery
- UNIQLO: Savings of over 50% on puffers and outerwear
- Reformation: 25% off everything for a very limited time
- SSENSE: Unbeatable savings on Jacquemeus, Jil Sander + more
- Mytheresa: Up to 70% off Max Mara, Ganni + more
- Amazon: Save over 50% on clothes, shoes, and jewellery, including Levi's
The best Cyber Monday fashion deals, according to a shopping editor
Top fashion deal picks under £50
Nobody's Child has one of the best sales on the high street and this dress deal proves it. It looks far more expensive than £25 and is still in stock in every size—but probably not for long.
H&M's Cyber Monday sale is offering discounts of up to 70%, so if you're after some new wardrobe staples, it's a great place to look. This is a cosy knit I can see myself wearing year after year for countless occasions.
Barn-style jackets are all the rage this season so I was very surprised to see this Zara option discounted by 42% this Black Friday. The boxy fit means its perfect for layering, whilst the cropped cut means it can be paired with all manner of bottoms.
Looking for the perfect Christmas party bag? Look no further. This silver number is reduced by 25% for Cyber Monday and it's the ideal size for all your night out essentials.
I'm surprised the whole Damson Madder sale hasn't sold out already. This blouse has gone straight into my basket.
Top fashion deal picks under £100
I have this exact pair of trainers and they are easily my most worn shoes at the moment. They're extremely comfortable and make any outfit instantly cooler thanks to the unexpected pop of yellow. They even survived a torrential downpour with no marks, so they win practicality points too.
The Monica Vinader Black Friday sale is not to be missed if you're a sucker for gorgeous jewellery.
Just the right amount of oversized, this is the winter jacket to take you everywhere.
Did you know you can get Levi's on Amazon? Since I discovered this, it's the only place I've shopped for denim, and this pair is discounted by 43% for Black Friday. Take styling inspiration from the autumn/winter denim trends.
I predict knitted hoods will become a huge winter trend in 2025, so now is the ideal time to get ahead—especially when you can save 20%. A cosy multitasking accessory that will complete any winter outfit, it will also make a gorgeous Christmas gift.
If you check the Massimo Dutti new in section as much as me, you need to browse the brand's sale. I love these textured ballet pumps that will pull any casual outfit together.
Top fashion deal picks under £250
If you love the Totême coat but you're looking for a cheaper alternative, it doesn't get much better than this Cos coat. I love the midi length and chic neutral hue that will transform any outfit—and it will never go out of style.
This denim blazer is one of Ganni's most popular pieces thanks to its premium and timeless appeal.
The Marie Claire UK team have completely fallen in love with these knee high boots—and for good reason. They look much more premium than the price tag and they're the ultimate winter investment for work or play.
Look no further for the perfect pair of tailored trousers. Available in countless colours, you might want to snap up more than one.
It's not the most natural time of year to shop the best swimwear but you can save a lot of money on cult brands by getting ahead of the game. If you lusted after Hunza G this summer but couldn't justify the cost, now is the time to splurge ahead of next year's sun.
Reformation knitwear is some of the best, and this nails the burgundy trend.
Black Friday sales present the perfect opportunity to shop high quality accessories for less. This Ganni bag is sleek and versatile with a strong 30% discount right now.
I firmly believe that there's no such thing as too many pairs of trainers, and I can guarantee you don't already have some like these in your collection. Unique but wearable, they tick every box.
I always buy my sunnies in winter to get the best deal. This saving is rare on Miu Miu frames, so they will probably be out of stock before long.
Top fashion deal picks under £500
If there's one fashion item I think is worth splurging on, it's a high quality pair of boots. This Paris Texas pair ticks every box, and you can get an extra 15% off at checkout for Cyber Monday.
This bag has been a cult favourite this year, so I was shocked to find it reduced by a huge 40%. Practical, versatile, and statement in equal measure, it's a no-brainer investment that just so happens to be perfect for party season.
The Frankie Shop outerwear never fails to captivate the fashion crowd and this is a timeless winter investment that will have a virtually nonexistent cost-per-wear. There aren't many sizes left in stock, so don't hang around.
Is Zara doing Black Friday deals?
Yes, Zara usually takes part in the Black Friday sales. In previous years, the brand has launched its sale the evening before Black Friday itself and run it until the Sunday evening. So, if you want to make the most of Zara Black Friday, you only have a small window to shop.
Which luxury brands have a Black Friday sale?
It is unlikely that we will see individual luxury brands taking part in sales events on their own websites this Black Friday, but you can always find discounted high-end items in the Black Friday sales of sites like Net-a-Porter, Selfridges, Mytheresa, Luisaviaroma and more. It's worth scoping out which department stores stock the brands you're hoping to score a deal on and check them regularly over Black Friday and Cyber Monday.
Does everything become cheaper on Black Friday?
Although most brands take part in some sort of Black Friday sale, not every retailer offers discounts during this period. But it's also important to know that just because an item appears to be discounted for Black Friday, that doesn't necessarily mean it's a good deal. Take some time to browse rather than impulse buying to be sure that you're getting the best possible deals and discounts.
