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Guitar World
Guitar World
Entertainment
Phil Weller

“We made a lot of decisions that really pissed off our customers”: Guitar Center CEO explains how customer feedback is helping to turn the chain around

Richard Blade, Billy Idol, Gabriel Dalporto and Steve Stevens at Guitar Center's Hollywood Rockwalk Induction Ceremony for Billy Idol and Steve Stevens.

Gabe Dalporto had a huge task ahead of him when he became Guitar Center CEO in late 2023. There is still work to do, but he feels the stores’ recent success has come from player feedback helping steer its ship.

Dalporto joined in 2018, as part of its board of directors, before stepping up five years later. He landed the job after highlighting his expertise in digital transformation, customer acquisition, and overseeing customer service, but it hasn’t been plain sailing.

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