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International Business Times UK

Adrienne Martinez

'We Know We Got This Wrong': Target Apologises and Pulls 'Offensive' Halloween Costume After Racist Backlash

Target Sheletta Brundidge Black

Target has pulled the offensive Halloween costume and is reviewing how it reached its shelves. (Credit: Dwayne Pounds/Unsplash)

American retail giant Target has apologised and pulled a children's Halloween costume from sale after its design sparked backlash online over alleged similarities to racist blackface and minstrel imagery.

The retailer removed the 'Kids' Glows Under Blacklight Circus Clown Halloween Costume' on Monday, 24 August, after promotional images drew criticism. Target acknowledged that the outfit was offensive, saying it 'should never have been part of our assortment' and that it was reviewing how the product reached the shelves.

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