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The Guardian - AU
The Guardian - AU
National
Henry Belot

‘We know the community is over it’: how self-regulation of gambling ads came unstuck minutes into an AFL game

AFL Tabcorp Elizabeth Moore Peta Murphy David Coleman Michelle Rowland Tim Costello Brisbane
Tabcorp advertisements on a stadium
Tabcorp advertisements were displayed around the Gabba stadium in the AFL’s opening round Brisbane v Carlton match at the Gabba. Photograph: Channel Seven

Just minutes after the first bounce in a round one AFL game, families watching on free-to-air television were exposed to more than 70 gambling ads – and all before 8pm.

The fluorescent ads for gambling giant Tabcorp were splashed on digital billboards, despite the company previously declaring there was “too much advertising” and that change was necessary to protect vulnerable people.

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