Password-sharing crackdowns – they're the three words that users of the best streaming services dread, as such crackdowns mean they can’t as cheaply or easily share their account with friends or family. Disney and Netflix have already launched their password restrictions – much to everyone’s annoyance – and now Max is preparing to clamp down too.
Warner Bros. Discovery (WBD) confirmed its password crackdown intentions back in March this year, but at the time WBD's streaming head J.B. Perrette only vaguely said it was going to start the process “later this year.” Now Gunnar Wiedenfels, CFO of WBD, has said the process will begin with “very soft messaging” this year, which he described as “asking members who have not signed up, or multi-household members to pay a little bit more.”
