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Windows Central
Windows Central
Technology
Brendan Lowry

"We have to sweat every single detail": Microsoft's Xbox CEO Asha Sharma vows to deliver Xbox updates every two weeks to "fix the fundamentals on console and PC" in 2026

Xbox Series X.

Since Asha Sharma stepped up as the CEO of Xbox after Phil Spencer retired in February, one of her core focuses has been reinforcing the core of the brand with things like major improvements to Achievements and a wide variety of new features brought to the Xbox experience at the end of April. Sharma is also responsible for the recent big Xbox Game Pass price cut and the end of "Microsoft Gaming."

At the same time, Sharma shared a massive manifesto for Xbox's future a few weeks ago, declaring that "Xbox will be where the world plays" as she laid out four main priorities for the brand moving forward: hardware, content, experience, and services. These key pillars were at the heart of a 40-minute company-wide meeting Sharma held — a meeting that we now have some great quotes from, thanks to inside sources.

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