Jonzi D, founder and artistic director
I was at the Queen Elizabeth Hall in London, performing my piece Aeroplane Man. Alistair Spalding had booked the show and said: “Hey, what else are you up to?” I said: “Look, I’m not the only person who does this kind of work, using hip-hop as a theatrical device. Let’s do a hip-hop theatre festival!” Then Alistair got his job as artistic director at Sadler’s Wells and said: “Jonzi, shall we do this thing?”