
Brandy Melville is sartorial Marmite. The California inspired clothing brand has four shops in London and is loved by some for its cotton basics like vests, long sleeve tees and pyjama shorts. But there’s a catch: those cutesy pointelle camisoles and baby tees come in a “one size fits most”, which is usually somewhere between an extra small or small.
As such, the stores are full of waif-like girls and 14-year-olds. The shop’s door in Paris is famous for being so narrow that anyone who is not stick thin has to swivel their body sideways to get in.