In 2003, the Stanford social scientist BJ Fogg published an extraordinarily prescient book. Persuasive Technology: Using Computers to Change What We Think and Do predicted a future in which a student “sits in a college library and removes an electronic device from her purse”. It serves as her “mobile phone, information portal, entertainment platform, and personal organiser. She takes this device almost everywhere and feels lost without it.”
Such devices, Fogg argued, would be “persuasive technology systems … the device can suggest, encourage, and reward”. Those rewards could have a powerful effect on our relationship with these devices, akin to gamblers pumping quarters into slot machines.
