‘We have enough products on the planet’: Nobody’s Child boss Jody Plows on the ethics of sustainable fashion

Jody Plows: ‘We want to be inclusive and ageless. You see mums and daughters come in together all the time.’ Photograph: Philip Panting

Jody Plows sweeps aside a screen to reveal models, photographers and stylists swishing about the white-walled offices of the Nobody’s Child HQ in Camden.

The boss of the fast-growing fashion label, whose clothes have been worn by the likes of Phoebe Dynevor, Poppy Delevingne, Sienna Miller and brand ambassador Fearne Cotton, says she has been “building a culture” as much as a business.