Fenway Sports Group chief executive Sam Kennedy says that winning is core to the business model that the owners operate at Liverpool and their other sporting teams.
The Reds owners are currently on the lookout for outside investment as they seek to recapitalise the business, engaging US investment banking giants Goldman Sachs and JP Morgan to facilitate the search and moving FSG partner and key Jurgen Klopp ally Mike Gordon over from his involvement with Liverpool to lead on the search.
FSG's initial desire to test the market was born from what was perceived as an overvaluation for Chelsea when they were sold to the Todd Boehly/Clearlake Capital-led consortium midway through last year. That was an auction with a strict timeframe given the sanctions placed upon former Chelsea owner Roman Abramovich, with an expedited sale needed to stop the London side from falling of a financial cliff edge.
