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Louder
Louder
Entertainment
Classic Rock Magazine

"We had a plan but, Jesus Christ, are you kidding?" How David Coverdale used glamour and bombast to turn Whitesnake into international superstars

Whitesnake in 1987.

With more pomp than the Last Night Of The Proms, 1987 is David Coverdale at his preening, self-important best. A huge success in America, this was Whitesnake at their most stylised; their videos glowed with an iridescent gleam, the light reflecting off the band’s teeth enough to scar an unprotected retina.

David was always a looker, although no one could have foreseen the almost eerie transformation that took place between 1984’s Slide It In and 1987. In America, the album was simply called Whitesnake – this, David seemed to be saying, is a new beginning. For some Whitesnake fans, however, it was also the end.

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