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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

‘We Don’t Need the NBA?’ Pro Hoops Playoffs Showed Warner Bros. Discovery Cable Its ‘Best Night Ever’ Last Sunday

NBA Playoffs

About five months ago, Warner Bros. Discovery CEO David Zaslav loudly questioned his conglomerate’s intention to renew its $1.2 billion-a-year NBA national TV rights contract when expires at the end of the 2025 playoffs. 

“We don't need the NBA,” Zaslav said.

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