Warhammer 40,000: Space Marine 2 was a breakout hit to such a degree that's surprised even the game's publisher. But equally, it served as proof that the company's approach – games with a narrow focus made for an extremely specific audience – is working better than a AAA appeal to a mass market that may never show up.
"The road to success for us is based on a simple idea: players are looking for niche and very targeted, impactful experiences," as Geoffroy Sardin, CEO of Pullup, the parent company of Space Marine 2 publisher Focus Entertainment, tells The Game Business.
