‘We didn’t want to play the game’: how Ladytron became unlikely pop survivors

Pivoting to the dancefloor … Ladytron from left: Daniel Hunt, Helen Marnie and Mira Aroyo. Photograph: Mark McNulty

It was October 2001 in New York City, and Mira Aroyo and bandmate Reuben Wu were invited to DJ a new party. The gritty, 200 capacity Luxx on Brooklyn’s Grand Street specialised in forgotten queer electro sounds from the 1980s. The party’s name? Electroclash.

“It was us, Peaches, people from Berlin,” remembers Aroyo. Larry Tee, the Atlanta DJ and RuPaul collaborator, had booked them for their love of overlooked gems by Gina X or Bobby O. “It was hedonistic, nonbinary, flamboyant.”