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Motor1
Motor1
Business
Chad Swiatecki

'We Did Something No Other Dealership Does:' Chevy Dealership Can't Move 2026 Cadillac. Then A Salesman Gambles Big On It

You’ve got to give a Canadian car salesman credit for insisting that another dealership’s problem could be his big opportunity. In a recent TikTok clip, we hear all the pluses about a Cadillac sedan that couldn’t find a buyer: Iit’s got a turbocharged engine, an all-wheel drive system, a Bose stereo, heated seats, and more warranty coverage than most folks would even think to ask for.

So what’s the problem? Lance Herman (@lance.at.ulmer.chev), a salesman at Ulmer Chevrolet in Lloydminster, Saskatchewan, thinks he’s just got to get people to see past the CT4 Luxury’s metallic green paint job.

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