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Lance Ulanoff

'We developed a new muscle': Tim Cook on celebrating the past and why Alicia Keys 50th Anniversary concert at Grand Central was authentically Apple

Tim Cook Alicia Keys Apple Grand Central John Ternus Lance Ulanoff
Apple 50th kickoff in Grand Central Station.

Standing a few feet behind Apple CEO Tim Cook, I watched as he rocked back and forth, clearly enjoying Alicia Keys' surprise Grand Central Station performance on Friday to kick off Apple’s global in-person celebrations of its 50th anniversary.

After a brief introduction by Apple Radio One’s DJ Ebro Darden, Keys sang as she played on a pink piano positioned just outside the Apple Store, right below the Apple logo and in front of hundreds crowded around her on that landing and the hundreds more in the Grand Concourse below.

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