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TechRadar
Matt Bolton

'We definitely are also analog people': WiiM's CEO talks to us about developing its first soundbar, Dolby Atmos FlexConnect, why it doesn't support Apple AirPlay 2, and balancing digital audio expertise with analog output

A headshot of WiiM CEO Lifeng Zhao, next to a photo of the WiiM sound speaker.

WiiM is one of the most interesting companies in the audio world right now, breaking out in the last couple of years in no small part thanks to capitalizing on Sonos' disastrous app update, and the company's quieter period since.

In that time, WiiM went from offering add-on boxes for traditional hi-fi, to launching sleek integrated streaming amps, to launching its own wireless speakers and subwoofer, starting with the WiiM Sound, to unveiling its first soundbar.

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