Butter is one of the key items on most people's shopping list. But recent reports have told of how the price has rocketed over recent months.
Shocking figures showed some were paying £7.25 for a 750g tub of Lurpak. And with prices continuing to soar across the board it may not be long before people are having to rethink whether they can afford it any longer.
Other reports have told how people are asking cashiers to stop scanning when the amount hits £30. While there have been several reports of people paying for shopping for customers who have run out of cash and are facing returning items to the shelves.
