Butter, it's the best thing since sliced bread.
Danish brand Lurpak was voted 'the best butter in the world' at the World Championship Cheese Contest, beating competition from over 30 other leading butters to take the title.
But if there's one thing Brits love even more its a bargain (and funny brand names) so trading a £3.65 tub of Lurpak for a supermarket 'value' version can be pretty tempting.