Asda's recently-launched Essential range has been causing a stir online. The line carries everyday items that most families and households would typically buy in their weekly food shop - from fruit and veg, to meats and snacks amongst other things.
Facebook, Twitter and Instagram have been inundated with pictures from shoppers showing off a full food shop captioned: “I can’t believe how much I got for £20!” The budget line isn't new per se, it's a rebrand of Asda's previous Smart Range - and most supermarkets carry similar lines including Morrisons and Sainsbury's.
But what's the difference between the Essentials range and own-brand lines from cheaper grocers like Aldi and Lidl? One shopper decided to look at how the cost of a weekly shop would compare between Asda’s new Essentials range and regular old Aldi, to see which works out cheaper, Birmingham Live reports.
