She’s got the most infectious laugh on TV. She’s even bringing out Paul Hollywood’s softer side. And she promises to bring a fresh audience to The Great British Bake Off. New presenter Alison Hammond could prove just the sugar boost that the cake-making contest needs in its 14th series.
“Alison is a breath of fresh air,” says her co-host Noel Fielding. “She brings an energy that’s infectious. Paul has been on the show since the beginning. Me and Prue [Leith] have been here for seven years, unbelievably. When someone new comes in, it’s like seeing Christmas all over again through your children’s eyes. Alison’s arrival has given us a reboot. Everyone raised their game. This is the best series in years.”
