Homeland Security Secretary Kristi Noem’s $220 million ad spending blitz came under intense scrutiny from both Democrats and Republicans across two days of congressional hearings this week, with the secretary unable to explain how a company connected to her own spokesperson landed a lucrative taxpayer-funded project.
Last year, DHS hired a little-known firm to help produce a campaign that prominently featured Noem herself, including one ad filmed during the government shutdown with the secretary on horseback in front of Mount Rushmore. “Break our laws, we’ll punish you,” Noem says in the ad.
