Snapchat is coming for the oldies – in Gen Z terms, at least. The messaging app is focusing on attracting users in their 30s, according to a leaked memo from its co-founder and chief executive, Evan Spiegel, as part of a goal to increase usage “in at least one new large country or demographic”.
In the memo, published by the Verge, Spiegel laid out his company’s plans for recovery after a year in which 20% of Snapchat’s staff were laid off, and four of its five stated goals missed. “While the macroeconomic environment certainly contributed to these misses, I believe we can do better,” he wrote.
