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Evening Standard
Evening Standard
Lucy Tobin

"We built a $100M brand without a penny of VC funding"

Adam Bedford, right, and John Fanelly with their Sans air filter - (handout)

We hear a lot about British founders trying to break into the US. Adam Bedford, co-founder of air and water purifying business Sans which is set to exceed $100 million revenues this year, did it the other way round.

After moving to the US for uni, he found a job in management consulting in 2014. “I hated it,” he said. “I couldn't stand how slow everything moved and how little I got to see of the big picture. It was just not rewarding.”

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