It’s no doubt that the FIFA World Cup is a huge opportunity for advertisers.
The coveted football tournament will run for four weeks and is expected to reach a global in-home television audience of more than three billion people, with more than one billion fans set to tune in to watch the final match. This is on top of the more than one million spectators who managed to secure tickets to attend one of the tournament’s 64 matches, according to FIFA.
The event acts as the perfect opportunity for brands to get their name and logos out there. However, big corporations are known to not like controversy and it isn’t uncommon for them to distance themselves from said controversy.
