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Newcastle Herald
Newcastle Herald
Business
Penelope Green

'We aren't getting kids to try enough sports'

Former professional hockey player, coach and management consultant Alex El-Shamy has launched SportStarters. Picture by Simone De Peak

FORMER professional hockey player Alex El-Shamy has launched a venture designed to get more kids into sport.

El-Shamy - who runs her own management consultancy, is a commercial specialist for the Newcastle Jets and was most recently general manager (commercial and marketing) of the Paralympics - has founded SportStarters.

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