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Matt Owen

“We are not going to let the legacy be erased, nor are we going to let it be diluted”: Fender CEO addresses Strat cease-and-desist backlash

Fender Edward Bud Cole United States

Fender Stratocaster.

Fender CEO Edward ‘Bud’ Cole has responded to backlash against the company’s ongoing cease-and-desist legal campaign in footage from a recent dealer event that has been shared online.

Last month, Fender came under scrutiny after it began sending cease-and-desist letters to rival firms in a renewed legal effort to enforce its rights to the Stratocaster.

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